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The Strategy Behind TikTok’s Global Rise

Executive Summary Few tech startups have taken off as quickly as Beijing-based ByteDance, the creator of the highly popular 15-second video app, TikTok. In just two years, TikTok has emerged to rival companies like Netflix,…

Good strategy is original – Aaron H. Ellis

…Bad strategy is repetitive.I was recently asked if strategy stifles creativity. The answer is no, but the question made me think about the importance of originality. Strategy is about achieving your ambitions as stuff outside your…

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