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PS Picks: Yaeji’s Cutting Commentary on Beauty Routines

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This PS Pick originally appeared in The Lede, the weekly Pacific Standard email newsletter for premium members. The Lede gives premium members greater access to Pacific Standard stories, staff, and contributors in their inbox every week. While helping to support journalism in the public interest, members also receive early access to feature stories, an ad-free version of, and other benefits.

Yaeji Pokes Holes in the Facade: In the video for “Last Breath,” artist Yaeji repurposes the YouTube make-up tutorial format as a visual foreground for cutting commentary. She lightly pats foundation into her skin while the background vocals harmonize, “All your embarrassing memories / can be applied naturally.” She then serenely drags a contour stick along her jawline, parting her lips into a slight smile so she can blend into the shadows of her face more easily—mirroring the beats of the conventional tutorial video. As she smears dark eye-shadow along the rims of her eyes, subtitled lyrics at the bottom of the video read, “This product is called Depression and / it stays on for 24 hours.”

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