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Why Gen Z Isn’t Content With Traditional Museum-Viewing

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“Move Over Millennials, It’s Gen Z’s Turn to Kill Off Industries,” warned a headline in the San Francisco Chronicle‘s business section this past August. The accompanying article predicts the demise of brick-and-mortar retail, magazine publishing, and major-league football, among other sectors—all, allegedly, at the hands of Gen Z. Should arts institutions be added to the list?

Today’s arts organizations are in the midst of a crisis. Walk into a museum or go to a play, and you will observe firsthand what the statistics have been telling us: The current audience and donor pool is primarily Baby Boomers. While Millennials have been reluctant to pay for subscriptions and memberships, or to make donations to civic organizations, Gen Z (defined as Americans aged 18 to 25) looks to be even more resistant to what conventional arts organizations have on offer. And arts organizations are struggling to respond.

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Thanks !

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