How to Be a Guest Curator for Flipboard’s The Culturist

Calling tastemakers, pop culture junkies, and culture mavens!

So you wanna be guest curator for Flipboard, huh? Yessss. We love that, especially in our culture destination, The Culturist, where we are looking to partner with creatives and experts to showcase the most interesting, cutting-edge stuff in arts, entertainment and global culture.

Folks often ask us for best practices before they jump in. Here’s what we’ve got:

1. You’ll need an account on Flipboard to be on Flipboard. But don’t stop there. Make sure your profile has a good description that says who you are, what you do, and of course a picture of your cute self. (For more info, see “3 Steps to Creating an Effective Flipboard Profile.”)

2. Now start collecting links around a theme of your choice into a Flipboard Magazine. Add stories by using the “+” from inside Flipboard and/or install the “Flip It” button to your browser bar. The latter is most efficient for curators who already know which links they want to use.

3. To be featured in The Culturist, we need at least 10 links in your collection, with the first 3–6 items being the most important or impactful (because they are what will display before the user can elect to “see more”).

4. We do recommend curating links from different sources if it fits with your vision. In the above example, you can see that the set is made up of links from The FADER, GQ and NME.

5. You could also vary it up in terms of media types. Try flipping video and audio links from places like YouTube, Spotify, SoundCloud, Vimeo and more into your magazine. (In some cases, a link won’t render well. We’ll work with you in the event that this happens.)

6. Give your collection a name that’s clear and maybe fun but definitely not generic. While your picks will be embedded in The Culturist, the package will also live on its own within the Flipboard ecosystem so you want it to stand out or even have its own branding (the crew at The Moment does this very well). For example, calling your collection “Best Underrated Shows of 2019” has a more unique POV and value prop than, say, just “TV.” Make sense?

7. Lastly, send the link to your collection to mia@flipboard.com to see if it’s a fit. If it is, we can discuss placement, dates, and co-promotion for the package. Assuming the collaboration comes together, we plan to shout from the rooftops and hope you do, too.

Mia aka “The Culturist”

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