Marketing boss Sally Cordwell joins Bristol Old Vic as interim chief executive

Sally Cordwell, interim executive director of Bristol Old Vic.

Bristol Old Vic has appointed marketing chief Sally Cordwell as its interim executive director.

She joins the theatre in November, replacing Emma Stenning, who is leaving to take up a job in Canada, at Soulpepper Theatre Company.

Cordwell joins from brand agency Future Kings, where she is business director, a role she will continue while at the Bristol Old Vic.

She has previously been deputy chief executive and director of marketing at the SS Great Britain Trust in Bristol.

Corswell said: “Bristol Old Vic is a wonderful organisation that plays such an important role in the city and beyond. I’m absolutely thrilled to join the team at this exciting time and I’m looking forward to working with them to continue its incredible story.”

Her interim position will be supporting Bristol Old Vic’s senior management team as they move into the theatre’s new building and “absorb the challenges of a transformed business model”.

Artistic director Tom Morris said Cordwell’s “powerful combination of cool management, strategic communications and entrepreneurial skills” would equip her to support the senior management team.

“She also has an instinctive grasp of the enormous impact that proper cultural investment would have in Bristol, which is so vital for the city to understand and develop at this time,” he added.

Matthew Hemley

Matt is news editor for The Stage, having started as the newspaper’s broadcast reporter. He covers all areas of the industry in his role, but has a particular interest in musical theatre. Matt studied acting at Bretton Hall and presents a monthly theatre news round up on BBC London Radio.

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