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Samsung Galaxy S8 breaking preorder records

By Yoon Sung-won

Samsung Electronics’ new flagship Galaxy S8 smartphone series has drawn nearly 1 million preorders nationwide, according to Samsung and mobile operators, Tuesday.

The company started to receive preorders for the S8 and S8 plus, Friday.

The number of preorders topped 500,000 in just two days; and telecom companies will continue to receive them until April 17.

The Galaxy Note 7 drew 200,000 preorders within two days of its release last year, while the S7 series got 100,000 over the same period.

“The Galaxy S8 series has already broken the two-day preorder record set by its predecessors,” a telecom industry official said. “The number may have approached 1 million considering the enthusiastic market response.”

Samsung Electronics plans to hold a press conference on the S8 series in Seoul Thursday, where it is expected to release its sales goals and projections.

Samsung is expected to start selling the S8 series amid an upbeat atmosphere.

Despite the Note 7 fiasco last year and consequent damage to its reputation, no other premium smartphones with Google Android’s mobile operating system have succeeded in replacing the Galaxy series as the market leader.

Lower-than-expected prices of the S8 series have also been considered a main driving force of the handset’s early popularity. The 5.8-inch Galaxy S8 with a 64-gigabyte storage capacity has a price tag of 935,000 won ($829) in Korea. Market expectations were that the handset’s price would be higher than 1 million won as it is packed with new features including the digital assistant Bixby.

Samsung’s mobile business chief Koh Dong-jin has said the S8 series will outsell its predecessor — about 49 million S7 series smartphones have been sold globally so far.

Counterpoint Research, a consultancy institute, expects Samsung to sell more than 500 million S8 phones globally this year.

Samsung will roll out the smartphones, April 21, in Korea, Canada and the United States.

Those who have preordered the S8 or S8 Plus are expected to receive the handset before the official launch unless the company experiences a supply shortage.


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