Roxy Monroe, a 22-year-old Jamaican model, poses in vyshyvanka made by Ukrainian brand of ethnic clothing Etnodim in New York. (Courtesy of Etnodim)
The perception and value of Ukrainian-made goods are improving globally, not just domestically.
Brand Finance, a valuation and strategy consultancy headquartered in London, said Ukraine had one of the five top-performing nation brands in their 2016 Nation Brand report. The company releases an annual study of global perceptions of national brands.
While Ukraine is still relatively low in the general list, in 59th place among 100 nations, it was one of the biggest improvers in the last year, climbing nine positions.