By Rachel Lee
Peru, home of the alpaca, has hosted an exhibition dedicated to its textile industry and fashion goods to boost business ties with Korea.
At the Peru MODA Asia, organized by the Peru Tourism Board (PROMPERU) and the Commercial Office of Peru in Seoul (OCEX Seoul), fashion and textile industry experts introduced their products at the Grand Intercontinental Seoul Parnas on March 7. It is expected to be a stepping stone to stimulating the fashion business between Korea and Peru, PROMPERU said.
“Peruvian alpaca is an environmentally friendly textile that has sold to the Japanese, European and American markets and received attention from numerous continents regardless of their diverse climates,” Joan Barrena, the commercial and economic counselor of OCEX Seoul, said. “It is pleasure to present the various aspects of Peru in Korea once again by taking this opportunity.”
PROMPERU also organized other events along with the show.
At the Gastronomy Festival at the hotel from March 3-12, Peruvian cuisine _ including ceviche and lomo saltado _ was introduced. And the Pisco Night was hosted at the White Bar in Cheongdam-dong, southern Seoul, where Peruvian brandy Pisco featured. White Bar visitors can enjoy its Pisco cocktail promotional menu until the end of March.
According to PROMPERU, Peru MODA had its first fashion show here in 2015.
“Peruvian alpaca has proven its virtue by working with noted brands such as Max Mara, Prada, Chanel, Ralph Lauren; the material is well known for its easy processing, dyeing and unique softness,” an embassy spokesperson said. “Now, 80 percent of all alpaca fiber is produced in Peru.”