The cast was in costume just after sunrise Tuesday.
The governor of Massachusetts in his navy sweater, primed to speak about snow volume in a sturdy monotone. His chief lieutenants for transportation and energy, ready with statistics about the state’s meticulous preparation. A bank of TV monitors, blinking technological gravitas.
Like all theatrical stars, governors who don pullovers and vests for storm news conferences know they could face cheers and praise for their strong, steady performances — or harsh criticism and ridicule for pushing the drama too far.
Each is a high-stakes political moment as a blizzard or hurricane bears down and residents look to their elected leader for guidance.
“You have to hit the sweet spot,” said Charlie Crist, the former Florida governor and current congressman. “You don’t want to create panic, but you want to have your constituents be appropriately concerned and not lackadaisical.”
Governors — and mayors and school superintendents, too — also face the challenge of making huge decisions about whether to keep public institutions open or closed based on forecasts made by fallible human beings and imperfect computer models. (As one Twitter analyst put it Tuesday: “The road of meteorology is littered with the bodies of those who failed to accurately predict the rain/snow mix.”)
John H. Sununu, the former New Hampshire governor and father to the current one, said the weather makes for really difficult decisions.
“You almost know you’re going to be criticized for either overreacting or under-reacting,” he said. “So you just have to go into being as informative as possible.”
An added challenge, Sununu explained, is that state executives are advising the public on what they should or should not be doing based on “third- or fourth-hand information about the weather” from agencies they don’t control.
Eric Fehrnstrom, a longtime adviser to former Massachusetts governor Mitt Romney, said people like to know that their chief executive can handle an emergency. For presidents, that usually means a foreign crisis. For governors, it’s often weather emergencies.
“Performing well is the baseline expectation,” Fehrnstrom said. “If you happen to be absent from the state, or if you plan inadequately, then the political consequences can be severe.”
He pointed to one of the campaign kerfuffles during the 2016 race for the GOP presidential nomination. New Jersey Governor Chris Christie faced blowback for campaigning in New Hampshire as a snowstorm barreled towards his state.
“The best way he could prove his presidential mettle was not with another town hall meeting in New Hampshire but by actually being home and managing a crisis in real time,” he said.
Christie — who once warned residents to “get the hell off the beach” before a 2011 hurricane — eventually relented and returned to New Jersey.
Optics of storm announcements are key, too. Many governors speak from their state’s emergency management agency headquarters. They are often flanked by public safety, transportation, and other officials, conveying a unified, united front.
And they usually dress down.
“I don’t think it’s a time when you wear a suit and tie, because no one else in your state is wearing one,” said Crist, who faced his share of stormy weather as governor. You want to “convey optically: ‘I get it,’ ‘I’m with you,’ ‘I’m in this, too,’ and ‘Don’t worry, you’re going to be all right.’ ”
New England governors took different approaches to Tuesday’s storm.
Despite the impending snow, New Hampshire Governor Chris Sununu urged local officials to carry on with planned municipal elections.
Connecticut Governor Dannel Malloy took a completely different tack, banning most motor vehicle travel in the state from 5 a.m. to 5 p.m. Tuesday.
“We don’t pull this out too often,” the Democrat, sporting a casual denim shirt and blue jeans, told a local FOX affiliate. “But when you’re getting forecasts that told us yesterday we could have as much as 6 inches in an hour, that’s the kind of snowfall that, if you get a backup on a highway, you end up turning the highway into a parking lot and it could take you days to dig out. So this really is protective.”
Baker, with some parts of Massachusetts facing much more snow than others, seemed to fall somewhere in between his fellow chief executives in New Hampshire and Connecticut. He shut down state offices for the day but didn’t shut down the highways.
At a noon news conference at the Massachusetts Department of Transportation Highway Operations Center (his fourth time facing the cameras in 24 hours), Baker was asked whether he regretted the move, given the dissonance between original forecasts and actual Boston-area snowfall. The governor replied he did not.
Since most school systems were closed and Massachusetts encouraged employers to let workers do their jobs from home, Baker said it was the correct call to shut down government offices.
“I think that was the right decision for us to make,” he said, just after a plow chugged by on one of almost 40 monitors above him, showing snowy highways across Massachusetts.