Samsung, LG win international design awards

Samsung Electronics’ award-winning interactive smart display

By Kang Seung-woo

Samsung Electronics and LG Electronics have been recognized for their excellent design at a prestigious international design award in Germany.

Samsung landed 49 awards at the International Forum (iF) Design Awards in Munich, becoming the most decorated company at this year’s event. LG took home 32 awards.

Launched in 1953, the iF Design Award has been one of the three most prestigious global design awards together with the Reddot Design Award and the International Design Excellence Award.

It has seven categories: product, packaging, communication, interior design, professional concept, service design, and architecture. Companies from 59 countries submitted 5,500 products.

Among Samsung’s 49 awards, including one gold prize, 35 awards for superior product design, four for professional concept design, seven for communication design, and three for packaging design.

Its sole gold came from the ArtPC Pulse, a premium desktop computer integrating a high-performance PC into a refined cylinder form. Its design includes minimalist styling on its fully metal body, with the buttons and port at the back.

Along with the desktop computer, the Galaxy S7 and S7 Edge smartphones, the Gear S3 smartwatch and the Activewash laundry machine, were among others honored with awards in the product category.

“Upgrading a product is easy, but upgrading consumer lifestyle is difficult,” said Yoon Boo-keun, head of Samsung Electronics corporate design center.

“We will continue to strive for design that entertains and fulfills the lives of our consumers.”

LG won a gold award for its CordZero A7cordless vacuum cleaner, which boasts strong suction and quick charging.

“We were impressed by this user-friendly vacuum, in particular the way in which the auto moving function kept the device close at hand yet out of the way,” the organization said in its statement.

LG’s premium Signature OLED TV W7, ultra-lightweight laptop Gram and Bluetooth headset, LG Force, also made the list of award-winning products.

LG Signature Gallery won honors in the communication and interior design categories.

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