New restaurant draws crowds with Instagram-worthy decor

People enjoy meals in a new cafe Zhizn Zamechatelnykh Lyudey (Life of Wonderful People) at 36 Velyka Vasylkivska St. The place is often crowded even in the morning, so make sure to book it in advance.

Photo by Volodymyr Petrov

The first thing you see is a neon sign, and then a tall bookcase showcasing the iconic Soviet-era 200-volume World Literature Library, its tomes organized by color. These are the prime draws for the Instagram bloggers and gastro fanatics who are flocking to a new restaurant on Velyka Vasylkivska Street.

It’s called Zhizn Zamecha­telnykh Lyudey, which simply means “The life of wonderful people.” That might be a mouthful for a foreigner, so just do as the locals do and use the shortened name they have already come up with – Zh-Z-L.

It is a reference to a series of biography books of the same name that was popular in the Soviet Union and is still being published in Russia.

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