This investment bank presentation breaks down the complicated digital ad industry in 2016
After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation.
This year it covers LUMA's views on the market, five industry trends — including the rise of artificial intelligence — and the future of the ecosystem with a specific focus on digital marketing.
The investment bank has allowed Business Insider to publish its annual presentation, again.
This year you can expect to learn a lot about the convergence of the ad tech (marketing) and martech (technology) industries through a lot of M&A activity.
LUMA presents our annual State of Digital Marketing, which covers our views on the market, industry trends, and the future of the ecosystem with a specific focus on digital marketing. We hope you enjoy it.
Meet the Senior LUMA Team.
See the rest of the story at Business Insider