A psychologist explains how the ‘IKEA effect’ can motivate people to work harder

0 5

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of "Payoff: The Hidden Logic That Shapes Our Motivations." He discusses what's known as the "Ikea Effect."

Follow BI Video: On Twitter

Original Article

Loading...

You might also like More from author

Comments

Loading...