Twitter bought a small, virtually unknown startup to get a new chief of product (TWTR)

Keith Coleman / Twitter

Twitter has finally found its new product chief in Keith Coleman, the former CEO of a small app startup called Yes Inc.

Coleman announced that his team is joining Twitter on Thursday in a blog post. A Twitter spokesperson confirmed that he'll join the company as VP of Product.

Before creating Yes in 2014, Coleman worked at Google for over a decade and led product management for Gmail.

Twitter's last product chief was Kevin Weil, who left in January 2016 to be head of product at Facebook-owned Instagram.

Twitter declined to disclose the terms of the deal.

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